These focus groups were commissioned by SHAAP and carried out by Red Circle to assess the views of football supporters in relation to alcohol sponsorship.
Across the four focus groups we were able to obtain representation from all levels within Scottish football including supporters of Premiership, Championship, League One, League Two and Non-League clubs.
The research explores fans’ views of: the challenges currently facing Scottish football, different types of sponsorship, views on alcohol promotion through football, and finally a discussion of whether alcohol sponsorship of sport should be brought to an end.
Supporter views on alcohol sponsorship in Scottish football
June 2024