Join Scottish Health Action on Alcohol Problems (SHAAP) and researchers from the University of Stirling on Tuesday 29 November 11:00 – 12:00pm GMT for the launch of a report: ‘Alcohol sponsorship of football: Examining the nature of sponsorship relations for professional football teams across countries with varied restrictions on alcohol marketing’ by Dr Richard I. Purves, Dr Nathan Critchlow and Amber Morgan.
It is well established that exposure to alcohol marketing is causally associated with the initiation of drinking, an increase in alcohol consumption (including binge drinking), and there is also evidence of an increased risk of relapse (for people in recovery).
Sports fans in Scotland are exposed to high levels of alcohol marketing at football and other sporting events, both in person and via broadcast – influencing how much and how often they drink alcohol.
The event will feature a presentation of our report findings, discussion of the wider context of alcohol sports sponsorship, and provide an overview of our upcoming campaign relating to alcohol sports sponsorship in Scotland.
Chairing the webinar: Dr. Alastair MacGilchrist, SHAAP
Speakers include:
- Rt Hon. Henry McLeish, former First Minister of Scotland
- Dr. Richard I. Purves, University of Stirling, Institute for Social Marketing and Health
- Dr. Nathan Critchlow University of Stirling, Institute for Social Marketing and Health
- Vivenne MacLaren, Chair of Scottish Women’s Football
- Tom Bennett, who has lived experience and is Rights and Recovery Officer for Scottish Recovery Consortium
- Jane Gordon, Policy and Public Affairs Officer, SHAAP
This launch is suitable for service providers, researchers, policymakers, interested members of the public, and third sector groups working in the substance use field and/or with an interest in alcohol harms and marketing. Please share with your colleagues or anyone who may be interested in these findings.
The webinar will be hosted online using the Zoom platform, and registrants will receive a link in advance of the event.